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2021-07-09 Communications Committee Meeting Notes

2021-07-09 Communications Committee Meeting Notes

Jul 12, 2021

Date

June 11, 2021

Attendees:

Guests:  

  • Alex Metcalf

Agenda:

  1. Website Update Proposed Direction (15 min)

  2. Website Update Discussion (15 min)

  3. US Gov Hearing on Identity (4 min)

  4. Action Item Update -ToIP Year in Review

  5. Action Item Update – Press Policy (5 min)

  6. Action Item Update – Events Schedule (2 min)

  7. Action Item Update - Talking Points (5 min)

  8. Presentation Templates and Assets (2min)

  9. Open Discussion (as time allows)

Recording

Link

Presentations/Documents

  • Agenda Topics (pdf):

Notes

Blueprint Status:

  • There will be further discussion regarding this on Monday at the Steering Committee meeting.

  • There will be an update from Brian

  • The press release has been approved and an ad hoc meeting will be called if there are any needed changes

Alex Metcalf Slide Presentation: (waiting on link to presentation)

  • There is now a small team in place: Alex, Rebecca, Daniel Ken Adler

  • Next steps: Content Creation team, and Editorial/News Content team

  • Website Layers: Visual Design, Page Layouts, structure and content, Journey of the User, Audience, Strategy

  • Thinking based on this model and Peter Stoyko’s work, the infographic is just one piece of content for the website

  • Peter Stoyko has done great work on the logo, visual design, and color scheme

  • There are opportunities to improve: Menu bar, audience, and goals/strategy, and content

  • Questions: Target audience, priority of target audience(s)?

  • Structure issues: The menu bar is unclear. “About tab” should not include FAQs and CONTACT. Members tab is confusing and “Resources” should be integrated as a story

  • Need to get the user engaged first and foremost

  • Separate a “Members Area” for them to find resources needed such as wiki pages

  • Alex suggest infographic should not be on the home page

  • Final next steps: speak with Peter Stoyko about a “sandbox” area for the infographic, use WordPress to restructure the content, and get approval of target audience

  • @Ajay Madhok likes the framework. 2 suggestions: 1. audience (have a tab for the user, consumer, verifier, issuer) 2. Copy Perspective- 3-5 questions upfront as people respond better to questions

  • Alex: The process/steps that the user must take needs to make sense in order for the user to continue

  • @Ajay Madhok : Micro videos could be helpful (using members as “talking heads”

  • The committee likes the direction the website is going

  • Audience: need to ask all the right “why questions”

  • Action Item: Content Creation Team/ Editorial team: @Ajay Madhok , @Will Groah , @David Lucatch ,@Daniel Bachenheimer 

  • @Judith Fleenor (Deactivated) : we need to create short and simple content for each section and to take the questions that Alex needs answers to end get them circulated

  • Ajay: the easiest way would be a questionnaire such as using Survey Monkey

  • @David Lucatch disagrees: “Blue Theory”, we will get too many opinions. David suggests getting a professional to do the first draft and then share for content/opinion. The focus should be on the consumer

  • @Ajay Madhok : “Give us an example of a website that communicates trust to you.”

  • Action Item: Alex to speak with John and get a first draft done of the questions, work with Peter on infographic placement, and organize the type of content needed

US Gov Hearing on Identity

  • FSC Task Force on AI hosting a virtual hearing: I am Who I Say I Am: Verifying Identity while Preserving Privacy in the Digital Age

  • Happening on: July 16th 12 noon

  • We have been invited (by the director- Avy Mallik) to enter a statement and it needs to be in within the next 5 days

  • @David Lucatch believes that the statement should be made from a US member

  • @Jim StClair : this can be submitted middle of next week/ and or up until July 23rd . If we want to be relevant we need to reference the evolution of AI, its relationship to DI, and where ToIP fits in

  • Action Item: Jim will take point on creating the first draft

ToIP Year in Review:

  • Working on getting feedback still

  • Action Item: @David Lucatch @Jim StClair will have a draft ready by next meeting on July 23rd

  • @Bettina Brunnhuber Has reached out to working groups that have yet to reply to the google doc.

  • Once the draft is completed, @Ajay Madhok will take over to add visuals

Press Policy- Success for ToIP in the Press

  • Alex Andrade-Wahl has put together a proposed Quote Writing and Approval Process

Conference and Event Schedule:

  • @Judith Fleenor (Deactivated)  and @Kaliya Young did a brainstorming meeting and created a spreadsheet where people can add

  • Please add if you are speaking at the event

  • Action Item: All members to add to spreadsheet for upcoming events

Presentation Templates and Assets:

  • Action Item: @Judith Fleenor (Deactivated) will circulate the link to the presentation templates and assets



Action Items:



  • @Judith Fleenor (Deactivated) will circulate the link to the presentation templates and assets



  • All members to add to spreadsheet for upcoming events



  • @David Lucatch @Jim StClair will have a draft ready by next meeting on July 23rd 



  • Alex to speak with John and get a first draft done of the questions, work with Peter on infographic placement, and organize the type of content needed



  • @Jim StClair will take point on creating the first draft of US Gov Hearing on Identity



  • Content Creation Team/ Editorial team: @Ajay Madhok , @Will Groah , @David Lucatch ,@Daniel Bachenheimer