2020-12-11 Communications Committee Meeting Notes

Date

11 Dec 2020

Time	Item	Who	Notes
3 min	Welcome & Antitrust Notice	David Luchuk
3 min	Graphics contract - update on schedule/workplan	David Luchuk
7 min	"ToIP and Governments" Webinar update	David Luchuk Drummond Reed	See webinar description and agenda (Google doc)
5 min	EFWG White Paper Task Force	Karl Kneis	Discuss coordination with Comms Committee
30 min	Strategic Narrative Presentation & Discussion	Ajay Madhok Will Groah	Slide deck will guide the discussion
5 min	Next steps on 2021 roadmap	All	Decide on tangible next steps
5 min	Executive Director & Chair/Co-Chairs	All	Suggest coordination with John Jordan on decision
2 min	Next meeting	David Luchuk

1. Graphics contract

Peter Stoyko has completed his preliminary interviews with ToIP Steering members, Comms Committee and participants and others.
The next phase of work involves preparing initial “mock ups” of graphics to be presented and discussed with Comms Committee.
Contract on-track to be completed within stated 10-12 week timeframe - target completion: end of Jan ‘21

2. "ToIP and Governments" Webinar update

Registration of attendees is well underway and all panelists are now confirmed.
Introduction to both sessions (by Drummond) will set the frame for panelist presentations, rather than explain the stack.
Not meant to be a technical set of presentations but, rather, focus on problems that governments have to address and how ToIP ca help resolve them.

3. EFWG White Paper Task Force

Need to harmonize white papers across WGs and Foundation overall to include a common messaging and voice on cross-cutting issues.
Comms Committee as overarching group focused on messaging. Karen Handwill be reaching out to Comms Committee to discuss work of TF.
Additionally, two white papers are under development and can be expected to come forward for review and validation to this Committee:
- Point-of-view paper responding to AAMVA RFI
- “Generic” summary paper based on ToIP response to ON government market consultation.

4. Strategic Narrative Presentation & Discussion

If Trust over IP approached its Comms activities from the perspective of a start-up, it would see itself and its audience/customers as co-creators of value in a living business.
The “one to many” communication model is being replaced quickly by the “one to one, many times” approach that recognizes the benefit of creating lasting two-way relationships with customers.
When an audience feels that messaging and content has been personally tailored to their needs, the time-to-value cycle becomes much shorter.
The challenge for the Communications Committee is to create modular content that can be configured to different audiences.
How do we set our audience / customers as the heroes of a journey that calls them to action and ends when ToIP’s success is their success?
- Define the Storyboard for ToIP
Strategic Narrative - who are we and what are we trying to do?
Many contributor members at ToIP want to help, but are interested in knowing how they can make money as well.
Different revenue models exist (e.g. fees, crowdfunding, sponsored competitions), which can allow Trust over IP to pursue its mission while also benefitting members.
Topic to be further explored and discussed at upcoming meetings.

5. Next steps on 2021 roadmap

Continue work on Communications Strategy, Editorial Calendar and developing modular content that can be personalized for different audiences.

6. Executive Director & Chair/Co-Chairs

John Jordan will be taking on the role of Chair of the Communications Committee.
Drummond Reed, Ajay Madhok and David Lucatch will be vice-Chairs.

The Committee will continue exploring possible revenue models, with Will Groah and Ajay Madhok elaborating the work they have already launched, in close collaboration with the Steering Committee.