2021-06-11 Communications Committee Meeting Notes

Date

June 11, 2021

Attendees

• @John Jordan

• @Chris Ingrao (Deactivated)

• @Will Groah

• @Ajay Madhok

• @Drummond Reed

• @David Lucatch 

• @Kaliya Young

• @Lucy Yang

• @Daniel Hardman

• @Daniel Bachenheimer

• @Jim StClair

• @sankarshan

• @Rebecca Davis-Suskind (Deactivated)

• @Judith Fleenor (Deactivated)(ToIP,Meeting Organizer) 

Guests

• Peter Stoyko

Agenda

Recording

• Link

Presentations/Documents

• Agenda Topics (pdf):

Open

Notes

Infographic, Website Update, Presentation Templates and Assets:

• Guest, Peter Stoyko - presented design concepts for an updated Website for ToIP

• Publish the final version of stack diagram first

• Get the slides and stack version to members and on website asap

• Received feedback and materials will be ready early next week

• Create a unified brand

• Design and Design thinking:

• A) Extend: Building out the visual brand

• B) Refine: Getting Technical Elements right

• C) Experience: make important info easier to navigate and more enticing for the user

• Desktop version of the website will be the focus, however, this will be built for all devices including handheld

• Color symbolism: Blue = Trust, presented extended color palette(s)

• Background: lines with high contrast that complement the images on the page

• Background can be animated, with a similar feel with bold lines

• Logo sting: can be used to attract the eye and interesting texture

• Current website: heavy images, titles are too weak and not bold enough, colour palette too desaturated

• Stock photography is “off the shelf”

• Easy symbols/ icons for navigation are key, text should be bolder and more prominent

• Possible to infuse custom icons (people characters)

• Text shouldn’t be too wide, fatigues the reader

• Put text into blurbs/columns (reads like a magazine)

• Professional Typefaces: implementing different fonts/sizes will give more flexibility for size of text info and increases interest value and contrast

• The landing page should follow a “newspaper” style format

• @Chris Ingrao (Deactivated) : are the fonts going to be easy to interact with and be universal for editing purposes

• Fonts will be at a small cost to DL

• Fonts suggested are aboveboard and will avoid licensing problems

• Presentation formats will be presented next week by Peter Stoyko

• Infographic updates will be coming soon as feedback from Judith and Drummund Reed will be looked at and worked on

Action Item Update - ToIP Year in Review:

• @Jim StClair has drafted a preliminary draft with a few ideas with @David Lucatch and then will collaborate

• Efforts by @David Lucatch, @Drummond Reed and @Jim StClair have been put on hold but will resume this week

Discussion - “Success Criteria for ToIP in the Press”:

• ToIP had an opportunity to give a quote in the recent LFPH?GCCN Press Release

• Version was sent to the SC for consensus

• No consensus, so ToIP was removed from the PR

• What position should ToIP take when there is divergence in the Market?

• Press Policy: “ToIP supports efforts when XYZ are characteristics of the effort”

• @Daniel Hardman : we need to have a set of criteria to be methodical on this in the future

• @David Lucatch : we need to have a series of communication standards in place asap, so that the “noise” is avoided but we are still being “heard”.

• @Drummond Reed : don’t make it complex, circulate via an email list for next meet (2-week effort)

• @David Lucatch : How do we develop a policy, for when we do not all agree?

• Reaction time is hours not days in today’s world, so guidelines need to be in place for response/quotes etc.

• @John Jordan : each topic needs guidelines that are specific, and to have these in order to know if ToIP is aligned. Make PR timelier, we need to have a policy that is invoked with a strict timeline so PRs do not seem “ad hoc”

• @Daniel Hardman : develop a “talking Points” list for X,Y, Z to refer to

• @Judith Fleenor (Deactivated) : sub-committee for this needs to be arranged

• @Daniel Hardman will head the sub-committee starting in July 2021

• In the interim, especially regarding covid passports and documentation, we need immediate talking points on this

• @Drummond Reed will reach out to Alex Waltz and chair this issue and look to the Good Health Pass working Group to help delegate

Action Item Updates - Talking Points and Event Calendar: 

• Talking Points: @Wenjing Chu sent out a google doc that links to ideas of talking points, which seem to be GHP specific

• @John Jordan : will work on structure with JudithFleener and create talking points for ALL ToIP, and highlight “working groups”

• Events schedule: still on the radar but has not been looked at yet

• Committee Goals/Roadmap: @Ajay Madhok and @Judith Fleenor (Deactivated) to meet and discuss all the moving pieces

Comments

• If the goal of GHP working group is to get to a final Steering Committee approval my end of the month, the Comm Committee should be aware of this milestone and be ready

• Blog posts and/or a separate PR from the Comm Committee regarding this

• @Daniel Bachenheimer to put together a blog that will come out when the GHP release is approved by the Steering Committee (June 30^th)

ACTION ITEMS:

• @Daniel Bachenheimer to put together a blog that will come out when the GHP release is approved by the Steering Committee (June 30^th)

  • the draft Blog Entry is here: https://docs.google.com/document/d/1cZtsC8Q0LMryqEyI3K37hElTtYjEd6nEiIGecKg-Fl4/edit

• Committee Goals/Roadmap: @Ajay Madhok and @Judith Fleenor (Deactivated) to meet and discuss all the moving pieces

• @Drummond Reed will reach out to Alex Waltz and chair this issue and look to the Good Health Pass working Group to help delegate success criteria

• Draft ToIP Year in Review: @David Lucatch, @Jim StClair, and, @Drummond Reed

• @Judith Fleenor (Deactivated)and @Drummond Reedto work on feedback for Peter Stoyko