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Wenjing Chu proposed how do we grow ToIP and mentioned that it is recognized that we need to grow ToIP as an organization to better fulfill our value proposition. It means more specifically to recruit additional organizations who can join as funding members and provide expertise and employees time to work on projects and WGs and significant stakeholders in the market/ecosystem. The Steering Committee should provide some guidance and target to our organizational growth. Judith Fleenor mentioned that she likes the idea of SC members putting together a list of companies that align with our efforts to adopt and further implement the ToIP stack and principles. John Jordan asked if it makes sense for the Steering Committee to identify resource within their respective market space to engage and join our efforts at ToIP. Marie Wallace agrees that we need to be targeted in these efforts, specific identity players and key areas and then key consumers. She went on to state that we need to sell them on ToIP by highlighting the risk of not joining. We need to identify the risk if they don't change to drive engagement and participation. We need to have a strong message and presentation that truly articulates the relevance and value. This messaging needs to be very targeted so that we gain support and messaging that helps tell the story of risk that could be a future obstacle. John Jordan coined the term Ethical Interoperability to illustrate why it's important to join ToIP. Wenjing Chu asked Judith Fleenor to come up with a list to start our efforts to engage organizations. Who do we want to target and why do we need to target them with tangible information that entices these organizations to join ToIP. Marie Wallace mentioned we should be leveraging the other organizations that might help drive adoptions because their competitors or peers within the industry. Bryn Robinson-Morgan mentioned that we should be reviewing our current membership base that are individuals that we want to drive to the Steering Committee. We need to know who's attending the conferences we're sponsoring to help drive and grow membership. John Jordan mentioned that Prove Net Zero products and responsible sourcing is to illustrate their responsible to gain investments from large organizations because they are ethical investors.
Wenjing Chu highlighted our focus for 2022, our top priorities:
- The ToIP Stack Development
- Improve Health (SC & WG chairs)
- Outreach (SC's Comms Committee + a number of WG/TF together)
- Organizational growth (Judith, SC, ED)
We would like a cadence and review to ensure we have alignment within our own WGs and TFs to ensure we are focused on the priorities for ToIP Foundation. Judith Fleenorsuggested that we continue this topic in our next discussion meeting.
ACTIONS:
- Elisa Trevino to create a private slack channel for Steering Committee
- Steering Committee members to provide lists of resources that align with our stack and principles to help engage for membership.