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| Time | Item | Who | Notes |
|---|---|---|---|
| 3 min | Welcome & Antitrust Notice | David Luchuk | |
| 10 min | Webinars - Q1 2021 | All | Discuss monthly approach |
| 10 min | Communications Strategy - next steps | All | |
| 15 min | Guiding questions - who is our audience, what are our goals? | All | |
| 15 min | Revenue model - next steps | ||
| 2 min | Rescheduling this meeting so John Jordan (chair) can atttendattend | David Luchuk | John's ideal window is between 1 and 4PM Pacific Time |
| 2 min | Next meeting | David Luchuk |
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1. Webinars - plan for Q1
- Jim StClair proposes that we have a schedule and prepare a backlog of content
- Drummond Reed proposed that we establish a monthly schedule and an editorial calendar
- Ajay Madhok The highest priority is to establish the editorial calendar, and the schedule should follow from that
- It's okay if we don't start regular webinars until February
- The highest priorty
- We need to discuss how we develop the ToIP brand
- We need to focus on the value of the content that will be presented at each webinar
- ...There was a consensus that the editorial calendar is the highest priority
- Ajay Madhok pointed out that the webinar can also be a podcast, and that all of them will form a part of an overall storyline
- This will help develop the editorial calendar
- David Luchuk said we should get out that prospect to all our WGs
- Drummond Reed channeled several discussions he had with Charlie Walton about having webinars, blogs, or papers about current market events, such as the current market focus on a travel/health pass as a verifiable credential.
- Content that we produce for these types of topical events should be fit in alongside (or anticipated by) the editorial calendar
- There was agreement that we should be producing topical content and building the reputation of the ToIP Foundation as a media source for information and positions on topics related to digital trust and decentralized digital trust infrastructure
- Dan Gisolfi said that it's important to come up with guidelines around categories and types of acceptable content (so we can avoid vendor pitches)
- Fran Rice asked if there was any particular feedback from the last webinar
- David Luchuk said that there wasn't any specific feedback from the December webinar on ToIP and Governments
- The feedback was good, and it inspired at least one ToIP member (Certizen) to do their own conference this month
- One lesson learned was that it would be wise to always schedule a short prep/test webinar session among the participants
- Karl Kneis noted how important it was to make sure all ToIP members have input, visibility, and opportunity to participate in comms events
- About the editorial calendar, Drummond Reed asked how it would be developed
- Ajay Madhok said that he and Will Groah and David Lucatch are meeting mid-next-week to develop an audience profile, story spine, and some examples of suggested content for that calendar
2. Communications Strategy - next steps
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